Publishers can use groups to build dedicated communities around their imprints and genres, connect directly with readers, and create the ongoing engagement that drives consistent reviews and loyal followers.
Group ideas and what to discuss:
- Genre reader groups: Build a dedicated space for readers who love the genres you publish. Share new releases, cover reveals, and upcoming titles. Invite readers into your world before a book even launches.
- ARC reader groups: Create a private group for your advance copy readers. Share book details, build anticipation before release, and give your ARC community a space to connect with each other and with you.
- Book launch groups: Set up a time-limited group around a specific title launch. Build excitement in the weeks leading up to the release, share author content, and encourage reviews from readers who've already read the book.
- Imprint communities: If you publish across multiple imprints, give each one its own group. Readers who love your crime imprint may differ from those following your romance list — keep those communities focused and relevant.
- Author meet-the-reader groups: Invite your authors to take part in reader groups around their books. Q&As, behind-the-scenes posts, and direct author interaction are powerful tools for building loyalty and word-of-mouth.
- Series reader groups: For publishers with multi-book series, a dedicated group gives readers a place to discuss the world, the characters, and what they're hoping comes next — keeping engagement alive between releases.
When you create a group, you automatically become the group manager, giving you full control over membership, content, and how the community grows.
A group works best when it feels like a conversation rather than a broadcast. Share content your readers find genuinely useful or interesting — sneak peeks, author insights, genre news — and encourage your community to post and discuss too. The more active the group, the more visible your imprint becomes across I Turn Pages.