Jack Carp was the most sought after hand model in Los Angeles. Heartbroken by a recent break up, he sets out to commit emotional suicide by drowning his sorrows in fast food. Instead of death by burger, he is discovered as the new face of Burger Barn, catapulting him to corporate icon status. Advertising is a brutal industry dictated by corporate profit, oversized egos, and fickle consumers. Jack learns this first hand as he is thrust into the limelight with his fate depending on what everyone else wants.